Why users leave a website… Most users decide whether to stay on a website within seconds. That decision usually comes down to one thing: whether what they expected matches what they’re actually seeing. If your value proposition, pricing or next step isn’t obvious immediately, you’ve already lost a chunk of your audience. No matter how … <a href="https://bulb-new-build.staging.mysites.io/insights/why-users-leave-websites">Continued</a>
Automotive digital design, ironically, has a speed problem. The pace of the industry, electrification, software-defined vehicles, connected experiences and disruptive new entrants means the industry is moving faster than the traditional agency model can support. So we had to develop our process to crack it… What we have built is a design pipeline that allows … <a href="https://bulb-new-build.staging.mysites.io/insights/automotive-digital-design-solving-the-speed-problem">Continued</a>
Legacy software modernisation doesn’t have to mean throwing everything away and starting again. At Bulb, it usually means we can help you in one of three ways… We adopt and maintain a system that already works, we adopt and build carefully on top of your existing product or we use our suite of efficient tools … <a href="https://bulb-new-build.staging.mysites.io/insights/legacy-software-modernisation">Continued</a>
I’ve been reflecting on our automotive industry work recently. Designing for the automotive industry means designing for two different worlds at once: the emotional, brand-led human experience of buying and owning a car and the safety-critical, split-second world of the interfaces inside it. We’ve spent years working across both, from retail platforms to driver HMI … <a href="https://bulb-new-build.staging.mysites.io/insights/design-for-the-automotive-industry">Continued</a>
A design sprint is a short, structured, focussed piece of work, usually run over five days or less. A design sprint turns an idea into a clear, evidence-based decision about what to build next. It replaces weeks of drifting meetings and competing opinions with a focused process that ends in something tangible: prototypes, priorities and … <a href="https://bulb-new-build.staging.mysites.io/insights/design-sprints-why-they-work-and-how-we-run-them">Continued</a>
AI is a fact of modern life and a factor in everything we all do with any digital device or digital product. This much is true, however, AI doesn’t replace the creativity, judgement and experience a good digital studio of human beings bring to a project. What it changes is how much of that judgement … <a href="https://bulb-new-build.staging.mysites.io/insights/ai-and-human-creativity-delivering-more-value-in-digital-design">Continued</a>
A good brief for a digital product studio explains the problem you’re trying to solve, who it’s for and what success looks like. It doesn’t need to specify the solution, the technology or the design. That’s the studio’s job to work out with you. How to brief a digital product studio Most people writing a … <a href="https://bulb-new-build.staging.mysites.io/insights/how-to-brief-a-digital-product-studio">Continued</a>
A proof of concept proves an idea can work. A market-ready product proves it can work for real users, at scale, safely and repeatedly. The two are built to answer completely different questions, which is why so many promising prototypes stall before they ever reach a customer. If you’re holding a working prototype and wondering … <a href="https://bulb-new-build.staging.mysites.io/insights/proof-of-concept-to-market-ready-product">Continued</a>
VentureVersity is a fully funded programme that helps university staff explore whether their research, method or capability could become a product, service or spinout. It’s backed by Forging Ahead, a 16-university Midlands collaboration supported by Research England and offers successful applicants up to £60,000 of funding and support across two rounds. Applications for the current … <a href="https://bulb-new-build.staging.mysites.io/insights/ventureversity-up-to-60k-to-turn-your-research-into-a-venture">Continued</a>
Digital Transformation for Modern Manufacturing Today, the Bulb crew gained insight around how digital transformation is being approached in manufacturing courtesy of The East Midlands Chamber at the East Midlands Manufacturing & Trade Conference held at Loughborough University. Manufacturing the future Manufacturing in the East Midlands is on the rise, with the region’s sector bucking … <a href="https://bulb-new-build.staging.mysites.io/insights/digital-transformation-for-modern-manufacturing">Continued</a>
The EU DMA, iOS, PWAs, other acronyms and possibly the one and only very minor and probably temporary Brexit benefit. Apple's response to the latest EU digital markets legislation could be pivotal for the future of the digital industry and how we all use apps. OK, I’ll get the B-word out of the way early… … <a href="https://bulb-new-build.staging.mysites.io/insights/the-eu-apple-and-progressive-web-apps">Continued</a>
Digital design collaboration event – 'Bitter Sweet' – wins at Leicester Business Festival. Bulb Studios’ Bitter Sweet digital design collaboration event with Create Leicester wins the award for 'Most Unique Event' at Leicester Business Festival. In an enchanting blend of innovation, digital design, brewing skill and culinary artistry, the Bitter Sweet event hosted by Bulb … <a href="https://bulb-new-build.staging.mysites.io/insights/bitter-sweet-collaboration-event-wins-at-leicester-business-festival">Continued</a>
We’ve won two Clutch Awards We’re a Clutch Digital Global Leader and Clutch Champion Winner for 2023 Bulb Studios #ClutchGlobal #ClutchChampion 2023 We’re delighted to have been awarded the 2023 Global Award winner and Clutch Champion winner for B2B Digital Design and Development services on Clutch, the leading global marketplace of B2B service providers. As … <a href="https://bulb-new-build.staging.mysites.io/insights/weve-won-two-clutch-awards-were-a-clutch-global-leader-and-clutch-champion-winner-for-2023">Continued</a>
Digital Product – celebrating the launch of the Harrier AI ANPR cam. We love the launch of a new digital product at Bulb. This one brings together skills from throughout the studio to realise something special with our friends at QRO Solutions. Digital product success. We love it when a plan comes together… It’s always … <a href="https://bulb-new-build.staging.mysites.io/insights/celebrating-the-launch-of-the-harrier-ai-anpr-camera-with-qro-solutions">Continued</a>
Generative AI and the implications and opportunities it presents for small enterprises in the UK. Welcome to the first in an irregular series of insights from the team at Bulb Studios, where we dissect emergent technologies and their ramifications and opportunities for micro, small and medium sized businesses in the UK. This time we're talking … <a href="https://bulb-new-build.staging.mysites.io/insights/generative-ai-and-its-opportunities-for-smes">Continued</a>
Enhancing investment software through user interface design Maiden Century needed to elevate their investment software, IDEA. The platform’s user interface design and overall user experience had to keep people on IDEA and give them everything they needed, as simply as possible. To support the changes to the investment platform, Maiden Century were also entering a … <a href="https://bulb-new-build.staging.mysites.io/work/maiden-century-user-interface-design">Continued</a>
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