I’ve been reflecting on our automotive industry work recently. Designing for the automotive industry means designing for two different worlds at once: the emotional, brand-led human experience of buying and owning a car and the safety-critical, split-second world of the interfaces inside it. We’ve spent years working across both, from retail platforms to driver HMI … <a href="https://bulb-new-build.staging.mysites.io/insights/design-for-the-automotive-industry">Continued</a>
A good brief for a digital product studio explains the problem you’re trying to solve, who it’s for and what success looks like. It doesn’t need to specify the solution, the technology or the design. That’s the studio’s job to work out with you. How to brief a digital product studio Most people writing a … <a href="https://bulb-new-build.staging.mysites.io/insights/how-to-brief-a-digital-product-studio">Continued</a>
Enhancing investment software through user interface design Maiden Century needed to elevate their investment software, IDEA. The platform’s user interface design and overall user experience had to keep people on IDEA and give them everything they needed, as simply as possible. To support the changes to the investment platform, Maiden Century were also entering a … <a href="https://bulb-new-build.staging.mysites.io/work/maiden-century-user-interface-design">Continued</a>
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